More bad news for bots, scalpers and fraudsters!
The Shubert Organization, the biggest theater operator on Broadway, is giving blockchain technology a try.
“Buying tickets for a Broadway show can involve an awful lot of unwelcome drama, so it’s not surprising that some of the theater industry’s biggest players are looking for ways to make ticket buying more secure. One possible solution to ticket fraud is blockchain technology, which has a ledger system that allows new transactions to be recorded but not erased. And now the Shubert Organization, the biggest theater operator on Broadway, is giving it a try.
The organization, through its Telecharge and Shubert Ticketing division, has teamed up with a Boston-based startup called True Tickets, which offers a mobile ticketing solution that runs on IBM’s blockchain platform. The startup was one of two companies selected to take part in this summer’s inaugural Broadway Tech Accelerator—the results of which included pilot programs aimed at refining the ideas. {….} Ticket scams are common not just on Broadway but at almost any industry that relies on live events, including music and sports, so anything that adds transparency to the buying process could potentially be an improvement.
